Meta Ads Lead and Automations

Built an automated lead nurture sequence connecting Meta Instant Form ad leads directly into a booking and membership platform, triggered the moment a new lead record is created.

The sequence runs immediate email and SMS follow up, then moves qualified leads to contacted status automatically, with built in exclusions for existing members so ad spend isn't wasted on people who already hold a membership or offer.

Over 30 days the sequence triggered 411 times with a 12% increase, executed over 1,000 automated actions with a 16% increase, and generated €6,392.98 in attributed revenue, a 52% increase.

Wider business impact over the same period showed total sales of €26,009.20, 4,017 bookings, and 46 new members, with repeat customer visits significantly outweighing new, pointing to strong retention alongside the new lead flow from paid Meta ads.